I was first trained as an economist and obsessively learned to model human behavior with numbers,
Only to discover that true understanding of people meant going beyond pure data.
I spent years mastering persuasion by honing my competitive skills as a two-time national champion debater; and as a debating coach for up and coming talent who made it to world university championships; in boardrooms and business negotiations for the startup in fintech that I co-founded back in 2017; and on the phone pitching a service of our demo across widely different verticals and industries - in short, talking to people, and more importantly, listening to them across communities, contexts, and continents.
The longer I practiced the art of persuasion, inextricably linked to the human drive for understanding, the more I became fascinated by it,
Which ultimately led me to bring together Evaderix Consulting in 2021:
To solve problems of persuasion using the tools I've sharpened for a over a decade in the trenches.
We've since helped e-commerce brands, marketing agencies, high-profile public figures, many forms of B2B companies, personal brands and many a brick and mortar business grow their public, their sales, and their revenue.
Evaderix Marketing offers consultancy in marketing strategy alongside precise, systematic execution:
Generate leads and enhance your brand's identity,
Optimize KPIs and increase your revenue,
Deliver your message with strength,
Design strategy,
Execute flawlessly,
Build trust and establish authority,
Create a connection and persuade,
Sell,
Grow,
Evolve.
Daniel Evaderix