$257K Projected Annual ROI in 5 Months
Needed systematic outbound infrastructure to scale beyond existing channels
Key Results
The Challenge
Liberty Interactive, a Florida-based company operating across location-based verticals, needed to build a scalable outbound engine. Their existing growth relied on channels that had limited room to scale, and they needed a systematic approach to generating new business predictably.
Our Approach
Over a 5-month engagement, we delivered three core services:
Sales Funnel Redesign: We rebuilt their sales funnel from the ground up, optimizing each stage for conversion and implementing tracking to identify where prospects were dropping off.
Strategic Offer Redesign: We restructured their service offerings for outbound audiences. The positioning and packaging were adjusted to lower friction for cold prospects while maintaining strong unit economics.
Multi-Channel Outbound: We deployed outbound across multiple channels, combining cold email infrastructure with complementary outreach methods to maximize reach within their target verticals.
Results
Within 5 months:
- $35K in one-time project revenue closed
- $18.5K in new monthly recurring revenue added
- $257K projected annual ROI based on the pipeline and recurring revenue generated
The combination of immediate project revenue and recurring monthly revenue created both short-term return and long-term compounding value from the engagement.
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