The Mind Behind
The Method
Where economics meets persuasion science
From Economics to Email Engineering
I was first trained as an economist and obsessively learned to model human behavior with numbers, only to discover that true understanding of people meant going beyond pure data.
I spent years mastering persuasion by honing my competitive skills as a two-time national champion debater; coaching emerging talent who reached world university championships; negotiating in boardrooms for the fintech startup I co-founded in 2017; and pitching across diverse verticals and industries.
The longer I practiced the art of persuasion—inextricably linked to the human drive for understanding—the more fascinated I became by its systematic nature.
This ultimately led me to establish Evaderix in 2021: to solve problems of persuasion using tools I've sharpened for over a decade in the trenches.
We've since helped e-commerce brands, marketing agencies, high-profile public figures, B2B companies, personal brands, and brick-and-mortar businesses grow their audience, sales, and revenue through systematic email expertise.
Key Milestones
Our Philosophy
"True persuasion isn't manipulation—it's the systematic application of behavioral science to create genuine value exchanges. Every email we send, every campaign we build, serves both the sender's business goals and the recipient's actual interests."