The Architecture of Persuasion.
Where economics meets persuasion science. A decade spent in the trenches of human behavior.
Our Story.
I was first trained as an economist and obsessively learned to model human behavior with numbers, only to discover that true understanding of people meant going beyond pure data.
I spent years mastering persuasion by honing my competitive skills as a two-time national champion debater; coaching emerging talent who reached world university championships; and pitching across diverse verticals and industries.
"The longer I practiced the art of persuasion, the more fascinated I became by its systematic nature."
This ultimately led me to establish Evaderix in 2021: to solve problems of persuasion using tools I've sharpened for over a decade in the trenches.
We've since helped e-commerce brands, marketing agencies, B2B companies, and personal brands grow their revenue through systematic email expertise.